Many consumers aren’t aware that Patrón Reposado, Añejo and Extra Añejo are aged in oak barrels, making them excellent substitutes for bourbon or whiskey meant to be enjoyed neat or crafted in cocktails.

Our team created a digital campaign meant to target whiskey and bourbon drinkers driving them to PatronTequila.com to learn more and ultimately lead them to purchase. We create a radio spot that ran on Spotify as well as banner ads that ran across the web.

Creative Direction: Krysten Brown
Art Director: Jenna Bixler
Copywriter(s): Nick Garza, Grellan Harty
Executive Producer: Shannon Leigh