The Roca Patrón collection features a more complex, earthy taste that draws in mixologists, foodies and spirits connoisseurs who are looking to up their craft cocktail making game with more dynamic flavor profiles.

Tapping into Patrón’s Secret Supper Club, we utilized existing photo and video assets for the campaign to increase product awareness, driving traffic to PatronTequila.com which would lead them to purchase directly from Reserve Bar.

Creative Direction: Krysten Brown
Art Director: Jenna Bixler
Senior Copywriter: Nick Garza
Editor: José Gomez