We partnered with Overstock to create photography and video content for two of their top performing brands, Safavieh and Nourison. I was intregal in defining the creative concept, as well as creating the content strategy that blended creative & production. A large part of the content strategy was designing multiple sets and establishing six different room styles that could be used across 100+ rugs. Working closely with the client, stylists, set builders and producers, we were able to create a shoot strategy that captured both photo and video in a 10-day shoot.

The content created was used for national ad buys on Instagram as well as living on Overstock.com and social.

Creative Direction: Krysten Brown
Senior Art Director: Whitney Keye
DP: Kevin Keller
Photographer: Glenn Moore & Patrick Langlinais
Prop Stylist: Brie Neuman
Styling Assistant: John Stendrini
Set Design: Krysten Brown
Set Construction: Bayer Brothers
Wardrobe Stylist: Krysten Brown
HMU: Susie Jasper
Editor: Kyle Sweeney (Nourison Rugs) & Jenna Levato (Safavieh Rugs)
Producer: Jamie Napolitano