We developed a campaign that tapped into the Allure Experts membership panel by having the members test the product and use their feedback to be a part of our campaign. The creative was meant to embody the lightweight and zero weight, yet nourishing treatment of the product.

The project included the creative concept, photography content, design, promotional signage for the glass truck featured for the three-day event as well as promotional tip cards. Additionally, we won the business over three other magazines.

Creative Direction & Graphic Design: Krysten Brown
Photographer: Sarah Silver
Publication: Allure
Client: Pantene (P&G)