In response to bars and restaurants closures due to COVID-19, our team quickly responded by updating our cocktail locator on Patrontequila.com to help consumers learn which establishments were offering cocktails to-go. Because of Patrón’s strong commitment to their hospitality community it was a great way to show their support and urging consumers to order cocktails to-go.

In order to bring awareness and drive traffic we promoted our locator on the homepage of PatronTequila.com, organic and paid social as well as providing bars and restaurants image assets to create their own organic social posts. Additionally, we created advertisements that ran across social driving consumers to get Patrón delivered to their doors via Drizly for people that were not able to get cocktails to-go.

A case study was created by corporate that highlights how successful the cocktail locator was.

Creative Direction: Krysten Brown
Group Creative Director: Michelle Whitman
Art Director(s): Jonathon Davis, Jenna Bixler
Senior Copywriter: Nick Garza